Telegram Russia Marketing Tools and Methods 2024 Overview

Telegram has been the most popular and fastest-growing instant messaging app for several years in a row, despite fierce competition in the messaging market, Telegram has been constantly developing and enriching itself, providing users with more and more functions. In this article, I will introduce you to the methods and tools for promoting channels in various advertising channels.

Telegram free channel promotion methods

The greatest advantage of free channels is the low price. Of course, they are far less effective than paid channels, and they are difficult to reach a large audience, but they can also have a good effect on the development of the channel with only you and your mother. In 2024, the following free methods for promoting Telegram channels are available:

Telegram Invites Friends and Relatives to Subscribe

Send friends a Telegram invitation message and invite them to subscribe to your channel in person.

Russian Market Telegram Promotes Reciprocal Promotion

Negotiate with other Telegram channels to recommend and promote each other.

"Dump" your audience to Telegram in the Russian market

You can use other social networks to spread information about your Telegram channel to attract new subscribers.

Telegram Viral Marketing

When your channel content is good and useful enough, users will start to share it. And your channel will develop by itself, without additional work from you.

Be active in other channels

Don't be afraid to comment on other channels as yourself. The key is to make sure that your comments don't look like spam. Don't promote yourself, just express your opinions.

Write collection articles

Write comprehensive articles on Habrahabr, Cossa, Pikabu, VC.ru, Spark and other sites about your channel with similar topics.

Marathon of challenges

This is also a good way to attract the attention of the audience from other places. Publish your new task every day in your Telegram channel and answer participants' questions.

Directory and ranking of Russian Telegram channels

Open TGStat, TeleGros, TlgRM. The channels are sorted by popularity and topic. You can also post your channel on these directories.

However, it must be said that these methods are not very effective, and it will take a lot of time and effort to get noticeable results.

Russian market paid channel promotion methods

One of the most effective ways to promote a channel is to place targeted ads. Traditional ads can be seen by all users, including those who are not interested in them or are not the target audience, but with the help of Telegram Ads and its aggregators, ads can be displayed only to users who are interested in products related to these ads.

Telegram Ads

Telegram Ads is the official advertising service of the Telegram messaging app. It allows you to create an ad with up to 160 characters of text and add a button to go to another channel or chat. However, not every marketer can afford this tool, because the cost is very high.

Yandex.Direct

In the settings of this service, you will find an option to place ads in the Telegram application. But its methods of targeting ads are different from those of Telegram itself. The appearance of Yandex ads differs from the usual ads in Telegram. They look like a standard post in the channel, that is, it will be displayed in the main channel feed. This type of ad is targeted based on the location of the target audience and the topic of the channel. You need to select at least 3 topics.

MTS Marketer

It also allows you to place targeted ads in the Telegram messenger. Ads created using Telegram Ads have certain limitations. Ads cannot contain more than 160 characters, and you cannot add images or videos, but you can use emojis and avatars.

Another way to promote Telegram channels is to buy ads on external channels. You can order ads on the personal accounts of experts, influencers, bloggers, etc., who will recommend your brand to their subscribers. Of course, the topics of their channels should be as close as possible to the topic of your channel.

To facilitate the process of buying and selling ads in Telegram, special exchanges have been created. They are a kind of advertising platform that allows users to search for various channels, bots and chats by different parameters. The most popular may be the following (the list may be incomplete because new exchanges are constantly being created):

Telega.in

Tagio.pro

EpicStars

Telegrator

TGRM.SU

...

Promoting a Telegram channel is a complex process that requires a comprehensive approach. You need to use various methods and tools, analyze the results, and make adjustments in a timely manner based on the goals of your channel. In this article, we have considered paid and free methods and tools for promoting Telegram channels with their advantages and disadvantages. The success of the promotion depends on many factors, including the quality of the channel content, the activity of subscribers, and the ability to use various tools to attract a new audience.