Telegram traffic introduction method explained
Today's introduction to Telegram (Chinese translation "Telegram") is a similar messaging application, similar to WhatsApp and Facebook Messenger. It allows users to send text messages, share photos, videos and files. Users can also create groups or channels to better communicate with their audiences.
Telegram was first released on iOS and Android at the end of 2013. Currently, the official Telegram releases mobile clients (Android, iOS, WindowsPhone), desktop clients (Windows, macOS, Linux) and web clients. In addition, Telegram also opens up application programming interfaces, so there are quite a few third-party clients.
What is unique about Telegram?
Focus on privacy - the world's most famous encrypted chat tool. Compared with other communication tools, Telegram uses a variety of methods to help users protect their communication data. For example, in secret chat mode, not only end-to-end encryption communication is used, but the other party will also be notified if any party saves the screen. In addition, users can also choose to set the time for the message to self-destruct, so that the content that has been sent can also be "no trace". It is the high security and privacy protection that have become the magic weapon for Telegram to continue to attract new users to join.
What are the most popular regions of Telegram?
The country with the largest number of Telegram users is India, accounting for more than 20% of the user group. In addition, Telegram also has a large number of users in countries with strict censorship and monitoring, including Iran, Russia, and Uzbekistan.
What are the advantages of Telegram marketing?
1. Help marketers better communicate with customers
You can create a group on Telegram and directly communicate with your customers in the group. At the same time, group members can also interact with each other. Through the group, you can also let your loyal customers help you answer some questions about your product or service, which can also attract new potential customers.
What I like especially about Telegram is that Telegram groups have no limit on the number of people. This means that we can contact more people and share brand information with them, thereby expanding our brand influence.
2. Help marketers maintain their customers
You can create a public or private channel on Telegram and invite your current customers to join. In the channel, you can share more product photos and videos, introduce your brand history to subscribers, and introduce your team. More importantly, you can also notify your customers of upcoming sales and hot deals.
3. Allows brands to provide 24/7 customer support
This is where the Telegram chat bot comes in. The robot (also known as bot) is an account automatically operated by a program on Telegram. It can respond to human commands and messages, and its functions are very different. There are all kinds of robots, such as searching for pictures, searching for groups, voting, and more. In addition, robots can also join groups and serve as 24/7 online customer service & administrators.
4. Help brands drive traffic to their website
You can send links to the target webpage on Telegram channels or groups to invite your users or group members to visit your website. In this way, you can increase the number of visitors to a certain webpage.
5. Increase the participation of your users
How to easily achieve this with Telegram voting? You can create a vote with multiple options to know what your users think about your products or services.
Now that you know the advantages of using Telegram for marketing, let's start creating a Telegram account.
How to use Telegram for marketing and引流?
1. Create and promote your own Telegram Groups and Channels
Once your brand's Telegram account, channel and robot are all ready, your team can start to focus on marketing. Your team can use the following strategies to contact potential users, promote potential users, increase user participation, and improve user satisfaction.
1. Add Telegram links (or QR codes) to your website:
If you have a blog or website and there are visitors every day, then this is the first place to start with free promotion.
2. Cross-promote on other social media:
Use your other social media to promote your Telegram groups, channels or activities.
3. Submit your channel to the Telegram channel directory:
You can submit your channel to Tgstst, Link, Link, etc.
4. Create polls (votes):
Increase participation through polls, which not only help you determine your brand's next move, but also make your customers and potential customers feel that their opinions are valued.
5. Gifts or competitions:
If you have gifts, discounts or bonuses, your Telegram links will be shared more widely.
6. Quora:
Many people ask questions about Telegram on Quora. If you know the answer to any Telegram-related questions, answer the question and leave your channel link at the end of the post. This will attract readers to visit your channel.
7. Advertising:
If you have a certain budget, you can also use advertising to promote and promote your channel.
8. Buy "fans":
Buying fans is not your real fans, but they can actually attract real users - many users like to join channels or groups with many users.
9. Unique content:
Create high-quality, interesting and attractive content that resonates with your audience and provides solutions to their pain points. Use different content formats, including photos, GIFs, short videos, etc.
2. Promote your products in established telegram groups and channels
1. Join groups:
It is very easy to find chat groups on Telegram that are related to the theme of your channel. In these groups, you may become an active participant and share your channel link to win new followers.
2. Cross-promotion:
Once your channel has reached a certain number of subscribers, it is likely that another channel (the same scale as you) will agree to cross-promote with you. In other words, the two channels promote each other and exchange fans.
3. Telegram channel paid promotion:
Find the administrators of channels with themes similar to yours and ask them to help you promote.