How to do content promotion using Telegram?

Telegram is an instant messaging application that is also being used by more and more people in recent years. In fact, Telegram is now also a marketing channel! In fact, Telegram is a great marketing tool, let's take a look at how to use Telegram for content marketing - which may help your content marketing strategy!

Because channels can connect directly to a brand's fans and followers, they can be used as a convenient way to distribute content to a large audience. Unlike Facebook posts, where the number of likes is important, with Telegram, the number of content is not as important as the quality of the content.

As a cloud application that stores all types of shared content, it takes up almost no space and almost does not affect the functionality of your device. This is also a very attractive feature, as it can promote the interest of marketers because it can be spread to a large number of people.

How to promote your content through channels

Over the past few years, instant messaging applications have become more popular than social media websites, and the latest messaging application Telegram has quickly spread around the world, resulting in a sharp increase in monthly active users.

The popularity of this platform has brought a new content distribution channel to marketers.

Promote content on your channel

Distribute content on the channel of the application. In other words, Telegram Channel is the same as the brand page or fan page of Facebook, and it is a place where entities or individuals share content with their fans. But the difference is that Telegram Channel is an instant messaging application, and it is completely free, no matter how much content you share, no matter how many subscribers you have. Also, because you can broadcast to an infinite number of people in real time, it is easy to control the size of the audience. Each Telegram channel will have a link, which can be public or private. Therefore, anyone can join your channel through the link and stay up-to-date with your latest news.

Promote content on other channels

Once you open the channel, anyone can join the channel. It is different from a private channel. In a private channel, the administrator can decide who is the audience and can accept or reject the subscription request of the user. Therefore, in a private channel, it can be guaranteed that there will be no loss of sensitive or confidential information.

As Facebook's News Feed algorithm continues to evolve and the organic post reach continues to decline, the instant messaging function has gained a competitive advantage. However, this also means that you can only share content with subscribers as if you were sharing a newsletter with subscribers.

On the other hand, Telegram channels allow your subscribers to unsubscribe from your channels, so it is very important to provide meaningful content for your subscribers. The application allows you to share any type of content: text, images, audio or video posts. Because the majority of your audience is mobile users, the content of your posts should not exceed 500 characters.

10 ways to accelerate channel growth

Developing Telegram channels requires creating useful content, sharing it regularly (don't get distracted too often), and promoting the channel link.

Before you start this work, please make sure that you have a clear content strategy and have posted some content on your channel. If you don’t know what to post, here are some content marketing examples to get you started.

Depending on your budget, you can choose to pay for or free methods to increase your subscribers. Here are 10 ways to speed up your channel development.

1. Use social media platforms

First, add the channel link to your social media page, then use Facebook ads to promote it. Another reliable way is to add the channel link to your website, contact page or landing page. As long as you follow the latest landing page trends, the last one is a good place.

2. Set your signature as the channel link

Add your channel to all your communication materials and tools: in your email signature, in your articles, and at the end of your social media posts.

3. Select blog posts

Write about your channel and optimize the article for search engines and audiences. Anyone who can find your blog will become a channel subscriber if they are satisfied with the content you provide. Since images can arouse readers' attention, you may want to check out these free resources for blog pictures.

4. Find Telegram channel directories

If you have a small advertising budget, you can advertise through these directories. As long as you follow certain rules, Telegram channels can be promoted for free. One of the most popular directories is the tgcat channel.

5. Participate in forums

Promote your channel on forums such as Quora and Reddit. Create posts and leave your channels in comments on relevant posts. Since IKEA and Adam Eva are using Reddit, you should also use this great advertising technology to develop your channel.

6. Pay for promotions

Ads from reliable sources can increase your channel's visibility and expand your subscribers. All you have to do is search for high-traffic channels with similar topics, contact the administrator and pay to promote your channel in their community. For example, through the largest Telegram Ad Exchange Telega.io, you can find thousands of artificially verified channels and bots by topic, and buy ads on them.

7. Don't forget about Telegram stickers

To develop your channel or to get real subscribers, choose to benefit from creating personalized Telegram stickers. People can choose to create their own custom stickers, including logos, mascots, various information, etc., in order to promote the channel in an interesting and attractive way.

Then your subscribers will use these stickers. Since Telegram has approximately 500,000 new users and more than 7 billion messages shared each day, imagine the popularity you can get by using a striking sticker. In addition, this is completely free.

8. Repost content related to the interests of your community

Any type of content related to the subscribers' preferences can trigger discussion among the audience, and sharing the latest news about high-interest topics can be used as a reliable strategy to connect subscribers with the interest or company values promoted by the channel.

9. Create your own Telegram bot

Telegram bots can help you save money and reduce the workforce by automating a variety of online tasks. Depending on your programming knowledge, creating a Telegram bot is a relatively simple process.

Or, if you don't have programming skills, you can easily create your own Telegram chat bot with SendPulse for free.

10. Up and down

Sharing content too frequently will reduce the number of subscribers. This is a common mistake made by new channels. Since Telegram is an instant messaging application, receiving too many notifications from one channel can be annoying. Therefore, focus on the quality of the content, not the quantity.

Use Telegram robots

As mentioned above, Telegram robots can also help distribute content, because they can be integrated with calendars and can be left to work automatically based on pre-set content distribution strategies.

It can also provide valuable insights into consumer preferences about the content, and it can only share posts that are relevant to readers, even if we quote content from external sources. In fact, the robot is an intelligent newspaper.

In terms of the type of content that the robot can share, the robot can post any type of content, from images, GIFs, videos to documents and text posts.

Robots can also replace customer service representatives, after all, they can provide 24/7 online support and do not require supervision. It is a good opportunity to add content to your channel, because it can help you guide the overall experience.

Only the "master robot" BotFather can create Telegram robots. Any update, improvement or change to the functionality of an existing robot must also be done through BotFather. The process of creating a robot is not difficult or time-consuming, but it does require some programming skills.

Final thoughts

Telegram itself bans all forms of paid advertising. According to the founder, Telegram will never have ads. So, as long as Telegram does not allow paid advertising, the only way to promote the channel and attract subscribers is to rely on content and external advertising.

Telegram robots are a great tool for distributing content, but in fact, it is just the tip of the iceberg, because robots can also completely replace a variety of human tasks.

If you want to develop your channel, you need to have more responsibility for content to maintain your subscribers, and for customer service. Robots can easily take on 24/7 customer support, which will improve the overall experience with minimal supervision.

Remember, natural reach and subscribers will not grow naturally. No matter what features you choose to communicate with, if the shared content does not add value to your audience, everything will become meaningless.