How to use Telegram Marketing to get the most out of your business?

Telegram is no longer just a messaging app for chatting with friends. It has become a marketing and promotion channel for companies and brands, which is a fully capable platform that has been proven. It has also proven the value it can bring to companies. This article will tell you what is Telegram marketing, what does it mean to you, and how to use Telegram marketing to drive business growth.

What is Telegram marketing?

Telegram marketing is marketing using the instant messaging tool Telegram. Telegram marketing can be used to spread brand information, interact more with users, promote sales, and drive business development.

Telegram marketing advantages

Telegram, as a powerful communication tool, also has many marketing advantages:

Wide user coverage

As of July 2024, Telegram has more than 950 million monthly active users worldwide. It covers more potential users and markets;

Safe marketing and communication environment

As an encryption instant messaging software, Telegram values user privacy and data security, provides end-to-end encrypted communication environment for users, protects user information and data security, and improves user trust in the brand;

Rich marketing functions

Telegram provides a variety of marketing functions such as groups, channels, and robots to provide multiple communication formats for each business representative. You can almost do everything with it: you can configure a support group to help solve problems, and you can also configure a robot to promote actively.

High user engagement

Telegram has high user engagement, and various interactive methods can be used to guide users, improve user activity, and improve user loyalty;

Low cost, high benefits

Telegram is free to use the main function, providing a low-cost marketing platform, using Telegram marketing can reduce costs and increase benefits.

Areas for applying Telegram marketing

Telegram marketing can be applied to many areas, such as:

Brand promotion

Promote brand information through channels, send discount information/interactive activities, attract users to participate, and strengthen brand promotion.

Product sales

Promote interactive promotion through private domain communities, expand product sales channels.

Customer service

Automate customer service through robots, provide 24/7 customer service, and handle customer inquiries, complaints, feedback, etc. in real time.

Event marketing

Organize online activities through targeted group messaging of channels, improve user participation, etc.

How to use Telegram marketing to drive business growth?

1. Be clear about your goals

From a strategic perspective, develop a clear plan based on your business goals: do you want to increase website traffic, increase profits, improve customer loyalty, or increase brand awareness? Once you are clear about these, you will know what functions you can outsource to this platform.

The following are the goals that can be easily achieved by using Telegram promotion:

Benefits for users

Easy to use, receive push notifications in real time.

Cross-platform interaction

No need to download videos. Just paste the YouTube link and it will trigger the appropriate "call to action" to prompt users to interact with you in a targeted way.

Establish direct and regular contact with users

You can use Telegram to send live broadcasts, which allows you to interact closely with your users, and you can collect user feedback more frequently.

Set up a dedicated platform for your courses, seminars, and websites

Use a single group chat and chat navigator to create a dedicated platform that is easy for your customers to interact with.

Quickly collect user feedback

LivegramBot allows you to easily create a chatbot. You no longer need to create a website to build a chatbot for yourself. In just five minutes, you can have a chatbot that works 24/7 and is fully functional to serve you.

Build a fully automated sales team

This step requires your budget. With the help of artificial intelligence and Telegram, you can upgrade your sales department, make it simple, and at the same time flexible.

Define your purpose

If you want to establish a solid digital marketing strategy on Telegram, you must first define your purpose. After you clearly define your purpose, you can begin building your brand on Telegram.

2. Create a Telegram channel

Whether to choose a channel or a group depends on your business goals:

If you only want to send announcements and other news without interacting with group members, create a channel.

If you want to create a community and be able to interact with group members, choose a group.

In fact, most people will create a channel and then add a group chat to leave comments:

How to create a Telegram channel?

Click Settings > New Channel

Name your channel, add a logo and description.

Then choose the channel type, "public" or "private" (if you have a news source for every user, choose "public". If you plan to create a private cryptocurrency club to share opinions, predictions, and market research with a few friends, choose "private".)

After selecting the channel type, click "Save". Now you can add contacts to your channel or skip this step.

After creating a channel, you need to connect it to a group chat to leave comments. To do this, click Manage Channel > Add Group.

You can choose an existing group chat or create a new one. (If you connect an existing group chat, it will be attached to the channel immediately. If you create a new group chat, the process will be similar to creating a channel or group chat from scratch.)

Congratulations! You have successfully created a channel and added a group chat to leave comments. Now you can start sharing product updates, special promotions, event invitations, and other information with your business.

How to do Telegram group marketing?

1. Positioning the audience

When doing Telegram group messaging marketing, you should first have a rough understanding of the audience and have a rough understanding of their characteristics and preferences, and then formulate a corresponding marketing strategy.

2. Interaction

When doing Telegram group messaging marketing, it is best not to conduct marketing at the first time. It is best to first interact with members in the group, reply to comments, comments, private messages, etc., so that the members in the group have a sense of intimacy and trust in you, and then seize the opportunity to promote yourself.

3. Share information

When doing Telegram group messaging marketing, it is best to share some valuable information in the group, such as industry news, professional information, and valuable insights related to the group, etc. This is also conducive to shaping your personal professional image, which will make it smoother to promote your own products.

4. Obey the rules

When doing Telegram group messaging marketing in the group, we must respect the group management rules, do not send spam in the group, and do not do any violent marketing, otherwise we will be kicked out of the group in a second.

5. Active group

When doing Telegram group messaging marketing in the group, we must be active in interacting with others in the group, help others, share experience, etc., so as to activate the whole group, shape a good brand image, and attract others to interact with us.

3. Develop a content plan

Good content is the key to attracting users and retaining users in Telegram marketing. The specific methods and steps are as follows:

Type of content:

Post high-quality content related to the community theme in the community to attract users' attention, or even start a topic discussion;

When posting content, try to add more pictures, GIFs, and short videos to make the content more colorful and attractive;

You can also integrate hot events and current affairs into your own brand, and send it to users' mobile phones in the form of pictures and text. This will not only increase your brand awareness, but also make users more concerned about the content.

Frequency of content release:

Post some content regularly to activate the community and avoid making users feel that the community has not been updated for a long time;

Set up some fixed content release times and content, such as "Daily Tips", "Weekly Topic", etc.; establish a regular content release system, so that community users can regularly participate in community activities.

Telegram marketing tips

1. Utilize the Bot function

Due to Telegram's powerful Bot function, marketers can make full use of this feature to improve the efficiency of daily marketing work and improve the user experience. For example, using Bot to achieve automatic replies, timed posts, user information and data statistics, etc.

2. Exclusive benefits and discounts

Providing some exclusive benefits and discounts to users in the Telegram channel is also an important way to keep users paying attention to the Telegram channel, such as regularly distributing discount coupons, points exchange, timed promotions, member privileges, etc., so that users continue to pay attention to and consume, and continue to pay attention to the Telegram channel.

3. Multi-channel fusion

Marketers can also integrate Telegram with other marketing channels. For example, adding the link of the Telegram group and the Telegram channel to the enterprise website, APP, email marketing, and other social media, so as to guide potential users to join the Telegram group.

4. Data mining and continuous optimization

Through Telegram's statistical functions, we can get a lot of useful data, such as which content is the most popular, when users are the most active, what topics users are most concerned about, etc. Marketers should also analyze these data, continuously improve and optimize, and adjust the content and interaction methods to achieve more precise marketing.