What kind of marketing is suitable for Telegram? Is it easy to do?

Telegram marketing is still effective. Now that Telegram has 500 million monthly active users, Telegram marketing can create interesting content, build robots, use robots to automatically reply to messages, provide automatic customer service, etc., and use robots to automatically do a lot of repetitive tedious work. Interacting with users in groups and channels, providing precise marketing, cross-promotion on multiple platforms, cooperating with marketing personnel, etc.

Basic knowledge of Telegram marketing

Telegram marketing is to use the functions and audience of Telegram itself, and make full use of its advantages such as high user activity and strong group functions to achieve the purpose of marketing.

Telegram marketing advantages

High user activity, according to the data from Wikipedia, Telegram has 500 million monthly active users, and an average of 1.5 billion messages are sent every day, which means that the marketing information we send can be delivered to a large number of customers in time.

Strong group function, Telegram's super group function can contain up to 200,000 people, which allows us to create a large group. In addition, messages in Telegram groups will be indexed and organized, so historical messages in the group can still be searched, which extends the exposure time of our marketing information and increases the exposure rate of marketing information.

How to start with Telegram marketing

Create a marketing account and channel. When registering an account, you should pay special attention to the nickname, and it is best to choose a nickname that is easy to identify and close to your personal brand. Later, you can create a channel and post official activities and marketing information in the channel. All subscribers to the channel will receive your push message in real time.

Group building skills. Build the community according to the attributes and characteristics of the community. Through a series of community operation activities and content, enhance the sense of belonging of community members, activate the atmosphere of the community, and improve the activity level of the community. Improving the activity level of the community is conducive to improving the brand image and improving the user's loyalty to the brand. For example, regularly conducting Q&A activities, giving community members special discounts, etc., are all ways to improve the activity level of the community.

How to effectively promote on Telegram?

How to effectively promote on Telegram? Effective promotion on Telegram should be based on the functionality of Telegram. We can use the strong group features, API features, etc. of Telegram for promotion, and use the high user activity of Telegram for content marketing, robot marketing, etc.

Content marketing and robot marketing on Telegram

Telegram content marketing

Publish high-quality content. Content is the most important point to attract the attention of subscription users. The content should be valuable, educational, and interesting, and meet the needs of Telegram users. For example, you can publish industry insights, tutorials, case studies, or interesting interactive content. High-quality content not only improves the participation of subscription users, but also promotes word-of-mouth sharing, which helps to spread the brand.

Enhance participation through interaction. Enhance the participation of subscription users through Q&A, voting, and competitions. These interactive contents can attract the attention of subscription users, promote discussions and exchanges among subscription users, and deepen the subscription users' impression of the brand. The voting function of Telegram is convenient and simple to use, and brands can use this function to easily collect opinions and suggestions from subscription users, which can guide the subsequent iteration and upgrades of products/services. Robot marketing and Telegram robot marketing

Telegram robot marketing

Basic robot function enhancement. Robots with automatic reply, content push, user management and other functions can improve marketing efficiency and user experience. For example, you can use the BotFather in Telegram to create a simple robot for automatic customer service, automatically answer user questions about products, or automatically push the latest promotional activities and content updates.

Custom robot interaction. By building robots with unique functions, brands can provide more innovative and personalized user experience on Telegram. For example, you can develop an interactive robot for online education to push personalized learning content based on the answers of users; you can develop a shopping assistant robot to recommend products based on the shopping preferences of users. This personalized interactive experience can improve user participation while improving user loyalty.