Telegram Group Management Tips

Why you should integrate Telegram into your customer service

Your customers are using it!

Telegram has positioned itself as a messenger application that focuses on user privacy. While Telegram is cloud-based, it is very secure. It has never been hacked and has never been involved in a data leak scandal. The company is very proud of it. Users can keep their numbers private, and no chat data is stored on their mobile phones, so it is considered an excellent application for very private people.

Privacy-oriented customers are generally techies and belong to the same group of users who like to use digital communication channels. But if you only have WhatsApp and Facebook Messenger (yes, the same company), and your users don't like these two applications, they have to call your company. And if calling is not their favorite communication channel, this means they are less satisfied or have a worse experience.

Channels

Telegram allows you to create channels. Channels are tools that allow you to broadcast public messages to your entire group of customers or send targeted messages to a group of customers. This is very useful for proactive customer service. You want to inform your customers of any major updates or changes to your business. It's also great for sales. You can broadcast messages about the latest promotions and discounts, and your customers will receive the messages immediately and receive push notifications. Unlike WhatsApp, new users can view the entire chat history after joining a Telegram channel. This is great because it means you don't have to repeat the message every time you add a new customer. Repeating messages too often is risky because if users feel that they are being spammed, it may encourage long-term users to leave the group.

Very easy to integrate

Telegram is very easy to integrate with your business software, which makes it easy for you to provide excellent customer service.

You can also integrate your chatbot into Telegram so that you can provide 24/7 customer service even when your business is not open. In addition to being used for customer service, you can also use Telegram bots for other things such as:

Allowing customers to make reservations at your restaurant.

Allowing users to purchase products or place orders.

You can also use Telegram's group feature to build a community and create a group that can accommodate up to 200,000 members. There are many use cases for groups in a business environment, such as:

Gathering those interested in upcoming events.

Sign up users.

Hosting a competition.

Marketing.

Telegram is powerful and highly flexible, so the options are almost endless. This is why it is so good for businesses, especially in a modern and fast-paced digital world where there are customers with different preferences.

This is a forward-looking company move.

When it comes to customer service, you send a signal that you are investing in the future - you are a modern company using modern messaging services! It also means that you care about your customers' preferences and you are proactive in providing them with what they want. Think about it... it is great to offer WhatsApp and Facebook Messenger integration, or real-time chat service, but is it impressive? You should definitely provide these services, because many customers will want to use them, and by diversifying your customer communication options, you can relieve the pressure on your call center staff, but at the same time, providing these services is no longer impressive. For your company, it is basically free marketing.