How to promote your telegram channel

How to promote your telegram channel

How to promote Telegram channels? How to create and subscribe to Telegram channels, and send messages to multiple people in a single message. Unlimited subscription. Channels can be displayed in the public directory, use aliases, permanent URLs, easy to join, and view all message records. Channel administrators can view how many times each message has been read, and see how active the channel is.

Understanding telegram

If you want to promote your telegram channel, you must first know that telegram is a safe, fast and secure instant messaging tool. Before promoting your telegram channel, you must first understand all the functions of telegram, such as groups, robots, channels, encryption, etc. telegram allows you to create giant groups and public channels. One channel can have up to 200,000 users. So telegram is an excellent tool for spreading users and distributing content. If you want to promote your telegram channel, you must first understand the telegram operating interface and settings, privacy settings, push notification settings, other telegram functions, etc.

Understand the target users of your channel

For whom are we doing this? Who is our target user? The target users are divided into age, region, interests, industry, etc. For example, if your channel is a technology news channel, then your target users are of course technology enthusiasts, technologists, the age of 20-40, etc.

Create a valuable telegram channel content

Content is king. Your content should be valuable, educational, and fun. For example, if your telegram group is a fitness group, then you should provide your fans with fitness tutorials, diet tutorials, before and after photos of your fans, etc. every day. Content decoration. There should be pictures. Video. Pictures must be high-definition. Layout must be reasonable. It is best to get some professional pictures. Then you must never stop updating. Updates are best 3-4 times a week. In the process of creating content, some of the principles described in the Wikipedia entry above should be considered. For example, when creating content, especially for some news and current affairs information, it is extremely necessary to ensure the timeliness and accuracy of the information.

Create a content calendar

Create a content calendar. Because the content of a telegram channel needs to be published continuously and orderly, it is best to create a content calendar in advance, including what content to publish for the content of the channel, when to publish it, and in what form. For example, if it is a travel telegram channel, it can publish travel tips on Mondays, destination introductions on Wednesdays, and netizens’ travel diaries on weekends. So that the audience will develop a habit of looking for content at fixed times and fixed locations. Content quality.

High-quality content can keep the audience. What is high-quality content? It has rich information, is accurate, is innovative, is novel, and is watchable. For example, if your telegram channel is a channel about health and fitness, then your content should have rich information, that is, health-related content that is truly valuable and scientifically reliable, is innovative, that is, there are some new ways to keep fit, and is watchable, that is, it is clear and beautiful. In addition to the original photos and videos taken by yourself, it is best to hire a professional photographer or purchase a batch of professional photos. Then use some professional image and video editing software to make them more beautiful. For example, Adobe premiere pro, final cut pro. After such processing, the production cost of each video will rise to $50-200, depending on whether you have a good editing effect and the quality of the video. See also Wikipedia: video editing. Keyword selection.

Keywords should be relevant to the theme of the channel and should be keywords that users often search for. For example, if your telegram channel is about nature photography, then your keywords should be: landscape photography, wildlife photography, etc. You can use some tools such as Google keyword planner to find these keywords, which are searched between 1,000 and 10,000 times a month. Then correctly use these keywords in the description of your telegram channel, the title of each post, and the content of the post to optimize your telegram channel content. See also Wikipedia: SEO. In the process of implementing SEO, some of the principles described in the above Wikipedia entry should also be considered. For example, SEO should not only focus on search engine rankings, but also on users and content. Tags (hashtags) can help users find content. Therefore, you can use some relevant tags in each post of your telegram channel to help more people find your content. For example, if you are publishing a travel post, then you can use the following hashtags: #travel, #holiday, #vacation, #tourism, etc. However, when using tags, you should not use too many tags at once. Because too many tags will make users feel that you are spam. Generally, it is best to use 3-5 tags at a time.

Enhance interaction and participation

Increase the channel's interaction

Increase activity and stickiness. You can ask questions, raise topics for discussion, or add interactive elements to your telegram channel posts (you can add interactive elements to your telegram channel posts. First, post a general post, and then click on the toolbar in the upper right corner, and then click "add interactive elements"). For example, for a food telegram channel, you can add two interactive elements: "What is your favorite dish?" and "What should be introduced in the next issue?" These two polls. Such activities have almost no cost and can greatly increase the interaction. Regularly hold online activities and challenges. For example, a photography forum can hold a photography competition once a month. Invite members to submit photos related to the topic. Such activities generally require some time (hosting, reviewing submissions, selecting winners, etc.), but they can enhance the cohesion of the community and encourage members to participate. Real-time communication and feedback.

Real-time feedback and answering questions can also enhance the stickiness of your channel. For example, online Q&A sessions, live broadcasts, or real-time updates. Such content is more challenging for the host's conversation skills and expression skills. Live broadcast or real-time broadcast also requires higher technology, because if the shooting quality is not good, it will have a great impact on the audience's viewing experience, so it is recommended to spend a little money on it. For example, buy a good camera and microphone, the price range is between $100-$500. See also Wikipedia: Live broadcast. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, if you want to make a good live broadcast, you need to do a lot of preparation work in advance, such as preparing materials, adjusting your mood and state, etc., so that you can give the audience a good presentation of yourself. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, if you want to make a good live broadcast, you need to do a lot of preparation work in advance, such as preparing materials, adjusting your mood and state, etc., so that you can give the audience a good presentation of yourself.

Encourage users to participate

The above are all active ways to increase interaction, but we can also passively encourage users to participate, that is, encourage users to leave messages and comment. For example, in the end of each article, you can add a sentence to encourage users to leave messages and comment: "If you have any suggestions or opinions, please leave a message below." Such content generally has no cost. However, not all people leave messages and comment in a timely manner. Therefore, we can actively find out which users like or comment on our content, and then give them some encouragement, such as replying to their comments, or sending them some small gifts, etc. The cost of such a method is generally not high, just the cost of some small gifts, which is generally between 10-100. See also Wikipedia: Interaction Media. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, good interaction functions can increase users' participation in the content, increase user stickiness, and increase user satisfaction.

Social media promotion

Cross-platform promotion

Cross-platform content sharing can bring a lot of members to your telegram channel. Share your telegram channel content or telegram channel news on social media platforms such as Facebook, Instagram, Twitter, etc. to drive traffic to your telegram channel. For example, you can share your telegram channel content on Instagram, or post a short clip of your telegram channel content on Instagram, and then add a sentence asking Instagram users to pay attention to your telegram channel, thus promoting your telegram channel to Instagram users. Such a promotion method generally has a small cost, just some time costs and costs for adapting to different formats. See also Wikipedia: Cross-platform. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, cross-platform content creation can help creators reach a wider audience and attract more users. Cooperation with other telegram channels or influencers. Cooperation with other telegram channels or influencers.

In other words, you can cooperate with some other telegram channels or social media influencers who are also dedicated to the same topic as your telegram channel to promote each other, that is, you help them promote their telegram channel, and they help you promote your telegram channel. Of course, such a method needs to pay for others, and the price range varies depending on the influence of the other party's telegram channel or influencer and their cooperation policy, generally between a few hundred and a few thousand. See also Wikipedia: Influence marketing. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, the key to influence marketing is to choose the right influencers based on the target audience, establish a relationship with them, and make them loyal consumers and recommend your products to their fans and friends. Therefore, when choosing an influencer, it is essential to choose the right one. First of all, it must be closely related to the theme of your telegram channel. Secondly, it is better if this influencer is well-known and has a good reputation.

Marketing influencers/KOLs

In other words, find an Instagram celebrity or a YouTube celebrity in your circle who has a lot of popularity, and then ask him to mention your telegram channel in his Instagram or YouTube. Of course, such a method needs to pay for others. The price depends on the number of fans of the celebrity, generally between a few hundred and tens of thousands of dollars. See also Wikipedia: Influence marketing. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, the key to influence marketing is to choose the right influencers based on the target audience, establish a relationship with them, and make them loyal consumers and recommend your products to their fans and friends. Therefore, when choosing an influencer, it is essential to choose the right one. First of all, it must be closely related to the theme of your telegram channel. Secondly, it is better if this influencer is well-known and has a good reputation. Paid advertising, Telegram internal advertising. Telegram internal advertising is a paid promotion method. Such a method is also a relatively effective way to promote your telegram channel. You can buy ads in the Telegram Ad Platform and send ads to some users who have not subscribed to you, thus promoting your telegram channel to them. The price depends on the number of targeted audiences and the running time of the ads. The CPM is generally between 5-10. However, in order to make such ads more effective, we need to be more targeted and precise when choosing the audience. And the content of the ads should be good. For example, if your telegram channel is about tech enthusiasts, then you should put your ads in technology enthusiast groups or telegram channels. See also: Wikipedia Advertising. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, the purpose of advertising is to convey information about a company or its products to potential customers through paid media in order to increase sales. Therefore, when advertising, we must consider whether the audience of this advertisement is the potential audience we want.

Sponsors and partners

Sponsors and partners can also bring some income to your telegram channel. Some sponsors will sponsor your telegram channel, and then you need to promote their brand or products in your telegram channel. For example, some fitness telegram channels can be sponsored by some sports clothing companies. The price depends on the scale of your telegram channel and the sponsor's sponsorship budget, generally between a few hundred and a few thousand. See also: Wikipedia Advertising. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, the purpose of advertising is to convey information about a company or its products to potential customers through paid media in order to increase sales. Therefore, when advertising, we must consider whether the audience of this advertisement is the potential audience we want.

Precision advertising

Precision advertising can make your advertising more targeted. You can use some tools or channels to analyze some groups of people, and then promote your products or services to some specific people with specific needs, thus increasing your conversion rate. For example, you can use Facebook ad manager to analyze some people who are interested in some themes, and then target some specific people with specific needs for promotion, thus achieving precision advertising. The price depends on the target market and the scale of the advertisement. Generally, the CPC is between 0.10-2.00. See also: Wikipedia Advertising. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, the purpose of advertising is to convey information about a company or its products to potential customers through paid media in order to increase sales. Therefore, when advertising, we must consider whether the audience of this advertisement is the potential audience we want.

Data analysis and feedback

Data analysis and tracking

Regularly check the growth of the number of subscribers to your telegram channel, user interactions with your channel posts (number of likes, number of comments), the number of views of your channel posts, etc. This way, you can know which content your users like more and which strategies you use are more effective. For example, if you find that views of educational videos are much higher than views of all other types of channel posts, then you can consider publishing more educational videos. Use analytics to track data. You can use some telegram analysis tools (such as telegram channel statistics) or third-party analysis tools to analyze your channel data. For example, telemetrics. Most tools are free to use, but if you want to use more comprehensive and in-depth functions, you need to pay. The price range is generally between $20 and $100. See also: Wikipedia: Data analysis. In the process of implementing this method, some of the information described in the above Wikipedia entry should be considered. For example, data analysis is a process that uses data analysis technologies, theories and methodologies to analyze large amounts of data in order to discover hidden patterns in the data. Therefore, when analyzing data, we should use some scientific methods to analyze it, so that we can get more accurate and useful information.

Adjustment strategy

According to the data analysis results, you may need to adjust your content strategy or your channel promotion strategy. For example, if you find that the interaction rate of articles on weekends is significantly higher than that of weekdays, then you can consider publishing more important articles on weekends. Such a strategy adjustment generally has no cash cost, just adjust your time and energy focus. See also: Wikipedia: Data analysis. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, data analysis is a process that uses data analysis technologies, theories and methodologies to analyze large amounts of data in order to discover hidden patterns in the data. Therefore, when analyzing data, we should use some scientific methods to analyze it, so that we can get more accurate and useful information.

User feedback collection

User feedback can help improve your channel's content quality, increase user engagement, and increase user satisfaction. Therefore, you can regularly collect some user feedback through user surveys or asking in the post, including user opinions on channel content, channel functions, user needs, user preferences, etc. For example, you can use some online survey tools on social media (such as Google Forms) to conduct a simple online survey on your channel's content, functions, etc., and regularly ask some questions in your telegram channel posts. Depending on the complexity of the survey, it may require some time costs and labor costs. Generally, the costs are between $10 and $100. See also: Wikipedia: User feedback. In the process of implementing this method, some of the principles described in the above Wikipedia entry should be considered. For example, user feedback is an important part of user experience design and can help improve the quality of a product. Therefore, when collecting user feedback, we should use some scientific methods to collect it, so that we can get more accurate and useful information.

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