10 factors that affect the search ranking of Telegram channels

I have spent a lot of money on ranking optimization, why am I still ranked at the back? My channel is obviously old, why are all the new channels ranked ahead of me? Why can't others find my channel by searching for keywords or my channel is not on the back several pages, but my channel ranks very high when I search for keywords? Why can't I rank at the front after doing so much? And so on. Students who have such thoughts please read this carefully.

Before that, we need to understand two concepts: search global ranking and index group ranking.

These two types of rankings are common in app search results, and the logic is the same for apps you often use.

What does global search ranking mean? It means that when a user, especially a new user, searches for a certain keyword, your channel or group will appear at the front. I will use a new account to search, or an old account to search for content that has not been searched before. I will explain why I search this way later. Let's take the word USDT as an example. When you enter this keyword in the search box, the position that appears in front of the global search results is the position we want to occupy, right?

If you do global ranking for the keyword usdt, then your channel will appear here, so let's see if you are there. It should be noted here that because the official language of Telegram is English, sometimes some Chinese words may not be found when we do global ranking search, which is also normal. If you want to do global ranking, you can make some English abbreviations, or add some of your business keywords to your channel name, so that others can easily find your channel when searching. This belongs to the category of SEO. You can do it yourself, or you can find someone who knows how to do it for you. It is more difficult to do it, but it will be more durable after it is done. Why use a new account? Because in Telegram, as long as you have searched and joined a group or channel, it will be ranked first the second time you search. If you don't believe it, you can try it.

There are two factors that determine whether you can rank first:

1. Is your product strong enough?

That is to say, you are already very good in this field. In order to retain their own users, the channel owner will also take the initiative to put you a little bit ahead. After all, if the search results are all a bunch of people who pay money in front, it will have an impact on the users in the channel. For example, if I find that the results I search here are all garbage, I will not come to your search.

2. It depends on whether the price you offer is high enough and lasts long enough.

If you are a channel owner, you have spent energy on creating this channel and money on promoting this channel in the early stage, and all of these need to be monetized, so it is easy to understand that the highest bidder wins.

This is also the reason why many people say that they have spent money but have no effect. Here is a guide to avoid pitfalls. Currently, many search engine channels, that is, index groups, are mixed, and you don’t know how many real users there are in them. Therefore, either you don’t do index ranking, or try to find some larger and more famous indexes in the circle to do it.

Now that you have a complete understanding of the concept of global ranking, let's start talking about how to do global ranking. Because index ranking can basically be solved with money, it also verifies the saying that anything that can be solved with money is a small matter.

Implementable practices for ranking well:

Part 1: Telegram Algorithm

When it comes to ranking, we have to mention algorithms. Those who have done SEO know that algorithms are the first lesson you must know when doing ranking. Regarding algorithms, I think no company will fully disclose them. The algorithms of various platforms are all speculated. The following content is also summarized based on some ranking cases I have done myself, combined with some official content. If there are any errors or inaccuracies, you are welcome to give me advice.

Telegram search engine algorithm is different from Google. It is not 100% keyword-based SEO like Google, so students with Google SEO experience may also fall into misunderstandings.

Now let's summarize the algorithm.

1. Private groups or channels will not appear in the search results ranking, so I won’t explain this in detail.

2. Crawl. This is the first thing the Telegram search engine does. All groups, channels, and robots are already in the Telegram database. The Telegram search engine algorithm crawls (or collects) and stores all these public (non-private) channels, groups, robots, and messages.

3. Official robot index. Next, the Telegram official search engine robot will classify the above content by different topics and keywords. Here, all Telegram channels, groups and robots crawled by the search engine will be classified according to relevant topics and keywords.

4. Ranking. Finally, it ranks the indexed data according to specific factors and displays it to users in the results page or search results.

Part II: Decision

Now let's get to the point. Take the stool and sit down.

Based on the above algorithm and practical operation, the following factors are summarized to determine the global ranking of your Telegram channel/group.

1. Channel Name

Simple and easy to understand, it is best if your channel or group name contains the keywords of your product, which is easier for the official Telegram robot to understand and thus easier to rank at the top.

2. Number of Channel Members

Needless to say, everyone knows that a large number of people is necessary. On the one hand, it looks authoritative, and on the other hand, it is easy to be recommended by the official, and it is easier to crawl the algorithm.

3. Channel Description

The description is not actually for your target customers, but mainly to make your description easier for the official robot to understand.

4. Channel Age

There has always been controversy about whether old channels and old groups are more likely to be ranked at the top. So here I tell you the conclusion that it is better to use old channels. After all, through testing, the probability of old channels being blocked is greatly reduced, so you won’t work hard for so long and finally fail because you didn’t use old channels. So if you have the conditions, you should use old channels or old groups. If you don’t have the conditions, you can also consult Telegram Geek Customer Service to buy them.

5. Channel content relevance

Content relevance is something we often consider when doing SEO, that is, the content in your group or channel should be relevant to your title. This is easy to understand and relatively easy to do.

6. Channel User Activity

This should be familiar to you. In fact, user activity is often used in community operations. High user activity not only means a higher conversion rate, but also allows you to rank higher. If you don’t know how to improve user activity, refer to this. Active group method

7. Channel citation count

Method: 1. Put your channel link in a place with high traffic. 2. The more times your channel content is forwarded in Telegram, the more favorable it is for ranking.

8. Channel Content Quality

This has been mentioned in the articles about content marketing that I have shared before. The purpose is to make the content you create easy to spread and at the same time have strong user stickiness, so wouldn’t that mean you have active users?

9. Channel Language Matching

This is the basic skill. Of course, you need to use the target market language to operate your group or channel, otherwise Telegram's crawling robot will not understand it.

10. Number of channel posts, update frequency, and interaction rate

This is all understood literally. I'm just going to explain what the interaction rate includes. Votes and likes on the post are all counted.

To sum up, ranking is to make it easier for Telegram officials to know you, know what you do, and then recommend you to more people. Ranking is a long-term, patient and careful process, which has nothing to do with personal ability, so don't take it too mysteriously. Ranking is also a process of first suffering and then sweetness. If you give up halfway or for a short-term project, just create a group or send a group message. Choose the appropriate promotion method according to your own project.