Telegram traffic strategy

Telegram is a messaging app similar to WhatsApp and Facebook Messenger. It allows users to send text messages, share photos, videos and files. You can also create groups and channels to better interact with your audience.

Telegram was first launched on iOS and Android at the end of 2013. Currently, Telegram officially provides mobile versions (Android, iOS, Windows Phone), desktop versions (Windows, macOS, Linux) and web versions for multiple platforms. In addition, the official application programming interface is open, so there are many third-party clients to choose from.

What makes Telegram special is that it focuses on privacy - it is a globally well-known encrypted chat tool. Compared with other communication tools, Telegram uses a variety of methods to help users protect their communication security. For example, the secret chat mode not only uses end-to-end encrypted communication, but also notifies the other party when either party takes a screenshot. In addition, users can also choose the time when the message self-destructs, so that the content sent can also "leave no trace". Telegram's security and privacy are important magic weapons that can continuously attract new users to join.

Telegram's largest market is India, which accounts for more than 20% of its user base. Telegram also has a large number of users in countries with strict censorship and surveillance, such as Iran, Russia, and Uzbekistan.

What are the advantages of Telegram marketing?

1. Help marketers communicate better with customers

You can create groups in Telegram and communicate directly with your users. In addition, your group members can also interact with each other. Through the group, you can let your loyal customers help you get back to your product or service issues to attract new potential customers.

What I particularly like about Telegram is that there is no limit on the number of people in a Telegram group. This means we can reach more people and share brand information, thereby expanding brand influence.

2. Allow marketers to maintain their customers

You can create a public or private channel on Telegram and invite your current customers to join. In the channel, you can share more product photos and videos, introduce your brand history to subscribers, and introduce your team. What's more, you can also notify customers about upcoming sales and hot offers.

3. Allow brands to provide 24/7 support to customers

This is where Telegram chatbots come into play. Robots are accounts on Telegram that are operated by programs and can respond to human commands and messages. There are many types of robots, and they are almost universal, such as image search robots, group search robots, voting robots, etc. In addition, robots can also join groups and become 24-hour online customer service & administrators.

4. Help brands drive traffic to their websites

You can share the link to your target web page in a Telegram channel or group, inviting your users or group members to check out your website. This way, you can increase traffic to a specific website page.

5. Increase user engagement

You can easily do this through Telegram polls. For example, you can create a poll with multiple options to find out what users think about your product or service.

Now that you understand the benefits of using Telegram for marketing, let’s start by creating a Telegram account.

How to use Telegram for marketing and traffic generation?

1. Create and promote your own groups and channels

Once your brand's Telegram account, channel, and bot are all in place, your team can focus on marketing. You can use the following strategies to reach potential users, promote your leads, and increase user engagement and satisfaction.

1. Add the Telegram link (or QR code) to your website:

If you are running a blog or website and have daily visitors, this is a great place to start with free promotion.

2. Cross-promote on other social media:

Use your other social media to promote your Telegram group, channel or event.

3. Submit your channel to the Telegram channel directory:

You can submit your channel to Tgstst, link, link, etc.

4. Create a poll (vote):

Increase engagement with polls that not only help determine your brand’s next moves but also make customers and prospects feel like their opinions are valued.

5. Offer giveaways or run contests:

If you offer a giveaway, discount or bonus, your Telegram link will be shared more widely.

6. Use Quora:

In Quora, many people ask questions related to Telegram. If you know the answer to any Telegram related question, please give your answer and leave your channel link after the post. It will attract readers to visit your channel.

7. Advertising and promotion:

If you have a certain budget, you can promote your channel through advertising.

8. Buy "Fans":

Purchased fans are not your real fans, but they can actually attract real users to join - many users like to join channels or groups with a large number of people.

9. Unique Content:

Create high-quality, engaging content that resonates with your audience and provides solutions to their pain points. Use a variety of content formats including photos, GIFs, short videos, and more.

2. Promote your products on established groups and channels

1. Join a group:

It's easy to find chat groups on Telegram that are related to your channel's topic. In these groups, you can become an active participant and share your channel link to gain new followers.

2. Cross Promotion:

Once your channel reaches a certain size, other channels (of the same size) may agree to cross-promote. The two channels promote each other and exchange fans.

3. Paid promotion of Telegram channel:

You can contact the administrators of channels related to your channel topic and ask them to help you with paid promotion.