Telegram Marketing in Russia: Overview of Tools and Methods for 2024

Telegram has been one of the most popular and fastest growing instant messaging apps for several years in a row. Despite facing fierce competition in the industry, it offers more and more features to its users and continues to evolve. In this article, we will explore the tools and methods for promoting it on various channels.

Telegram free channel promotion method

The main advantage of free promotion methods is their cost-effectiveness. Although nowhere near as effective and reach as paid methods, some of them may provide good initial growth for a channel that's just you and your mom. In 2024, free methods for promoting Telegram channels are:

Invite friends and acquaintances to Telegram

You can personally invite your friends to subscribe to your channel by sending them invitations.

Telegram promotion in Russian market

Enter into agreements with other Telegram channels for mutual referrals and promotions.

"Backflow" audience in Russia

You can use your other social media to spread the word about your Telegram channel and attract new subscribers.

Telegram Viral

If your content is high quality and useful, users will start sharing it. The channel will grow without any extra effort on your part.

Be active on other channels

Don't be afraid to comment on other channels' posts under your Telegram channel identity. The important thing is to make sure this doesn't look like spam. Don't self-promote, just share an opinion.

Publish collection articles

You can collaborate with other channels with similar themes and publish review articles on platforms such as Habrahabr, Cossa, Pikabu, VC.ru, Spark, etc.

Organizing marathons and challenges

This is a fun way to get the attention of viewers on other platforms. Post new tasks every day in your Telegram channel and answer questions from participants.

Russian Telegram channel directory and rankings

Open TGStat, TeleGros and TlgRM. Channels are sorted by popularity and topic. Publish your channel in these directories as well.

It is important to note that these methods are not always efficient and achieving significant results may require a lot of time and effort.

Paid channel promotion methods in the Russian market

One of the main paid promotion methods is targeted advertising. Traditional ads may be seen by all users, including those who are not interested. However, with Telegram Ads and its aggregators, it is possible to ensure that ads are shown only to users who are relevant to a specific product.

Telegram Ads

Telegram's official advertising service allows the creation of advertising texts up to 160 characters long with a button to go to another channel or chat. However, due to the high cost, this tool is not available to everyone.

Yandex.Direct

Offers the option to run ads on Telegram, but differs from Telegram's own approach in the method of targeting. Yandex ads look different from regular ads on the platform and more like standard posts in channels. Targeting of such ads is based on the target audience's geographic location and channel topic. It is necessary to select at least three topics.

MTS Marketer

Allows users to run targeted ads on Telegram. Ads created with Telegram Ads have some limitations, such as text cannot exceed 160 characters, and images or videos cannot be added, but emojis and avatars can be used.

Another way to pay to promote your Telegram channel is to buy ads on external channels. You can order ads on personal accounts of experts, influencers or bloggers who will recommend your brand. The theme of their channel should match yours.

To simplify the process of buying and selling ads in Telegram, specialized exchanges exist. They operate like advertising platforms, where users can search for channels, bots, and chats based on different parameters. The most popular ones may include: Telega.in, Tagio.pro, EpicStars, Telegrator, TGRM.SU, etc.

Promoting a Telegram channel is a complex process that requires a comprehensive approach. You must use a variety of methods and tools, analyze the results, and adjust your strategy based on the goals of your channel. This article discusses paid and free promotion methods and tools, each with its pros and cons. Success depends on many factors, including content quality, subscriber activity, and the ability to engage your audience using a variety of tools.