How to maximize Telegram marketing to boost your business?

Telegram is no longer just a messaging app for chatting with friends. It has become a marketing channel for businesses and brands. This all-round platform has been proven and has confirmed the value it can bring to businesses. This article will share with you what Telegram marketing is, what it means to you, and how to use Telegram marketing to grow your business.

What is Telegram Marketing?

Telegram marketing is marketing conducted through the instant messaging tool Telegram. Through Telegram marketing, you can spread brand information, enhance user interaction, promote sales, and grow business.

Telegram Marketing Advantages

As a powerful communication tool, Telegram has many unique marketing advantages:

Covering a wide range of users

As of July 2024, Telegram will have more than 950 million monthly active users worldwide, covering more potential users and markets;

A secure marketing and communications environment

As an encrypted instant messaging software, Telegram is committed to user privacy and security, providing users with an end-to-end encrypted communication environment, ensuring user information and data security, and increasing user trust in the brand;

Rich marketing functions

Telegram offers a variety of marketing features such as groups, channels, and robots, providing each business representative with a variety of communication formats. You can do almost anything with it: you can configure a support group to help customers, or you can configure a robot to do proactive sales.

High user engagement

Telegram users have high engagement, and can guide users through a variety of interactive methods to improve user activity and loyalty;

Low cost, high efficiency

Telegram's main functions are free to use, providing a low-cost marketing platform. Using Telegram for marketing can reduce costs and improve efficiency.

Telegram Marketing Application Scope

Telegram marketing can be applied in many fields, including but not limited to:

Brand Promotion

Publish preferential information/interactive activities through channels to attract user participation and strengthen brand promotion.

Product Sales

Expand product sales channels through private domain community promotion and interaction.

Customer Service

Through robot functions, customer service is automated, providing 24/7 customer service and handling customer inquiries, complaints, feedback, etc. in real time.

Event Marketing

Through targeted group messaging through channels, online activities are organized to increase user participation.

How to use Telegram marketing to grow your business?

1. Clarify your goals

From a strategic perspective, develop a clear plan based on your business goals: whether to increase website traffic, improve profits, or increase customer loyalty and brand awareness. Once you have these goals, you will know which functions can be outsourced to this platform.

Here is a list of goals that can be easily achieved with Telegram promotion:

Benefits to Users

Easy to use, receive notifications instantly.

Cross-platform interaction

There is no need to download the video, just put the YouTube link on it to trigger the appropriate "call to action" and encourage users to interact in a targeted manner.

Communicate directly and regularly with users

You can broadcast live via Telegram, which allows you to interact closely with users and collect feedback from them more frequently.

Create your own platform for your courses, seminars and online

Use a single group chat and chat navigator to create a dedicated platform for convenient customer interaction.

Quickly collect user feedback

LivegramBot can be used to quickly build a chatbot. You no longer need to build a website specifically for building a chatbot. In just five minutes, you can have a fully functional automatic reply machine that serves you 24/7.

Building a fully automated sales department

This step requires you to have enough budget. Using artificial intelligence and Telegram can upgrade your sales department and make it simpler while maintaining flexibility.

Know your goals

If you want to build a solid digital marketing strategy on Telegram, it’s crucial to be clear about your goals. Once you’ve set your goals, start building your brand on Telegram.

2. Create a Telegram channel

Choosing the right format for your channel depends on your business goals:

If you just post announcements and don't interact with members, create a channel.

If you want to create a community where you can interact with members, create a group.

In practice most people will create a channel and then add a group chat feature to post comments.

How to create a Telegram channel?

Click Settings → New Channel.

Name your channel, add a logo and description.

Choose the channel type, "Public" or "Private", depending on your business goals. (If you have a news source for everyone to use, choose "Public". If you plan to create a private cryptocurrency club to share insights, forecasts, and market research, choose "Private".)

After selecting the channel type, click "Save". Next, you can add contacts to your channel or skip this step.

After you create a channel, you need to connect with the group to get comments. To do this, click Manage Channel → Add Group.

You can select an existing group or create a new one. (If you connect an existing group, it will be immediately attached to the channel. Creating a new group is similar to starting a channel or group from scratch.)

At this point, you have successfully created a channel that you can use to share product updates, special promotions, event invitations, and other business information.

How to conduct Telegram group marketing?

1. Target the crowd

When conducting telegram group marketing, you need to have a general understanding of the marketing population, their characteristics and preferences, and then formulate corresponding marketing strategies.

2. Interaction

When doing telegram group marketing, it is best not to do it right away. You can interact with group members in the group first, reply to messages, comments, private messages, etc., so that group members feel friendly and trust you, and then promote yourself at the right opportunity.

3. Share information

When conducting telegram group marketing, you can try to share some valuable information in the group, such as industry information, professional information, valuable insights related to the group, etc. This will also help shape your personal professional image, so as to promote your products more smoothly.

4. Follow the group rules

When conducting telegram group marketing in a group, you must respect the group's management rules, do not send spam messages in the group, and do not conduct any form of violent marketing, otherwise you will easily be kicked out of the group.

5. Active Groups

When conducting telegram group marketing within a group, you should actively interact, help others, share experiences, activate the entire group, and create a good brand image.

3. Create a content plan

In Telegram marketing, high-quality content is the key to attracting and retaining users. Here are some specific methods and steps:

Content Type:

Publish high-quality content related to the community theme within the community, such as news, articles, videos, tutorials, etc., to attract users' attention and even start discussions.

When publishing content, add more pictures, GIFs, short videos and other materials to make the content richer and more attractive.

Combining current hot topics and current events with the company's own brand and sending them to users' mobile phones in the form of pictures and texts can not only enhance brand awareness, but also make users pay more attention to the content itself.

Frequency of content publishing:

It is necessary to publish some content information regularly to make the community active and avoid users feeling that there has been no update for a long time.

Set some fixed time to publish fixed content, such as "daily post", "weekly theme", etc., to form a long-term content publishing mechanism and let community users develop the habit of regular participation.

Telegram Marketing Tips

Use of Bots

Since Telegram has powerful bot functions, marketers can use bots to improve the efficiency of marketing and user experience. For example, bots can be used to achieve automatic replies, scheduled postings, user information data statistics, etc.

Exclusive offers and benefits

Providing some exclusive discounts and benefits in the Telegram channel, such as regular issuance of discount coupons, points redemption, limited-time promotions, etc., allows users to continue to pay attention and consume, which is also one of the important means to retain users' attention to the Telegram channel.

Multi-channel integration

Combine Telegram with other marketing channels. For example, add links to Telegram groups and channels on your company’s website, APP, email marketing, and other social platforms to direct potential customers to the Telegram group.

Data mining and continuous optimization

A lot of useful data can be obtained through Telegram's statistical function, such as which content is most popular, which time period users are most active, what topics users care about most, etc. Marketers should continuously improve and optimize based on these data, adjust marketing content and interaction methods, and achieve precision marketing.